Rethinking the Traditional Brokerage Model

For my very first blog post, I wanted to start a frank discussion on the ongoing efforts to revolutionize the "traditional" real estate business model. No doubt many of you are already aware of the large national websites that attempt to facilitate the purchase process, such as Trulia and Zillow. Many of you may not be aware, though, of Redfin (or is that Redefine?), a discount real estate brokerage based out of Seattle, WA, with offices here in our neighborhood in Charlotte and Atlanta. As you will see from the attached article, Redfin has struggled in fighting not only the status quo of the traditional brokers but the full-service needs of its clients, while Zillow and Trulia have thrived in not fighting against the machine. 

We at Nest Realty, LLC, do not aim to revolutionize the real estate industry. We simply wish to minimize our expenses by using the latest technology so that we can pass down the savings to our clients while maintaining their desire for full-service attention. But more importantly, we strive to empower our clients with tools that they can operate on their own while taking the decades of professional experience of the Nest Realty, LLC professionals to make the most informed, best decisions for themselves.   

As for our seller clients, we provide three different levels of service to ensure that we're meeting all of our clients needs, from the most independent to those that require more assistance in the sales process. 

We feel that we provide our clients not only with lower fees but also greater service than many of the traditional real estate agents out there. But give us a chance on your own and let us know about your experiences and how we can always be improving ourselves for you.

And thanks again for taking the time to check us out. Feel free to drop us a line or a quick email if you have any questions!

Source: http://www.businessweek.com/articles/2013-...